The NFL has launched a new service that could turn out to be a milestone in the development of Internet media, Game Rewind.

Game Rewind is a $19.99/season Internet video service that lets you watch every NFL game in HD quality, with no commercials. Game Rewind provides DVR functionality and lets you watch up to four games at once. The NFL is saying games will be available within, at most, 24 hours.

Game Rewind has the potential to be huge:

* It routes around cable networks and traditional networks and makes the NFL the network;
* It eliminates the need, at least for football fans, for TiVo-style devices;
* It will expand the idea of the Internet replacing television to a mass audience; and
* It will increase the length of videos that people are watching online to unprecedented time.

Services like this really highlight the missed opportunity that Apple has with the Apple TV. NFL fans would love to have an easy way to get this on their HDTVs instead of their television, and an Apple TV app store offering a $20 NFL purchase could be a huge hit.

Do you think NFL’s Game Rewind going to be huge?